Final night the Broadcasters Audience Research Council (BARC) introduced the appointment of its new CEO in Nakul Chopra. Chopra has been a BARC insider for a few years, in numerous capacities as a board member, because the chairman or extra lately as a member of its oversight committee.
Nobody is aware of higher than Chopra, that the mantle he inherited final night will not be a straightforward one.
The Telecom regulatory authority of the India (TRAI) in April 2020 put out a overview of tv viewers measurement and score programs in India.
Speaking concerning the points in tv viewers measurement and scores, TRAI identified that stakeholders proceed to precise their considerations on sure essential facets of BARC akin to its construction, governance, operations, transparency, accountability and so on..
TRAI famous that the construction of BARC the place the IBF holds a 60% stake, with the ISA and the AAAI holding 20% every, skews the management of the physique in favour of the broadcasters. This in flip impacts the efficiency by way of governance, transparency, accountability and so forth.
The opposite massive battle that BARC has to win, particularly in current occasions, is one in every of notion. The TRP rip-off has put BARC beneath scrutiny of the regulation and likewise uncovered it to lawsuits.
One other level of competition, which even the TRAI highlighted in its report, has been concerning the measurement and distribution of the panel in a rustic as numerous as ours.
Chopra will even have each the chance and the problem of rolling out the digital measurement which was proposed to be stay in 2020.
Having been part of the oversight committee, Chopra would have already been concerned in initiatives akin to getting unbiased administrators on board, enhancing the prevailing score programs in session with lecturers and practitioners and so forth.