Many Southeast Asian digital companies run into obstacles when searching for early-stage progress financing. They won’t need to promote fairness of their firm, however usually battle to safe working capital loans from conventional monetary establishments. That’s the place Singapore-based Jenfi is available in, offering revenue-based financing of as much as $500,000 with versatile compensation plans that co-founder and chief govt officer Jeffrey Liu refers to as “progress capital as a product.”
Whereas revenue-based financing is gaining traction in many other markets, Liu instructed TechCrunch that Singapore-based Jenfi is the primary firm of its variety centered on Southeast Asia. The startup introduced in the present day that it has raised a $6.3 million Sequence A led by Monk’s Hill Ventures. Members included Korean Funding Companions and Golden Equator Capital, 8VC, ICU Ventures and Taurus Ventures. The corporate beforehand raised $25 million in debt financing from San Francisco-based Arc Labs.
Jenfi works primarily with “digital-native” corporations, together with SaaS suppliers and e-commerce sellers. A few of its shoppers embody Tier One Leisure, Pay With Break up and Homebase. Jenfi hasn’t disclosed how a lot non-dilutive financing it’s supplied to date, however its objective is to deploy $15 million by July 2022. It claims that the common Jenfi buyer skilled compounded gross sales progress of about 26.5% over three months, 60% over six months and 156% over twelve months.
The combination gross sales of corporations in its portfolio is at present greater than $30 million, and Jenfi expects that the capital it has already deployed will assist them generate $47 million in gross sales, or a 156% improve by July 2021.
Liu launched Jenfi with Justin Louie in 2019, after seeing how conventional monetary establishments had been lagging behind Southeast Asia’s digital boom. The 2 beforehand based GuavaPass, the health studio membership platform that was acquired by ClassPass in 2019. Jenfi’s creation was motivated by a few of the challenges Liu and Louie confronted whereas financing a high-growth startup centered on Asian markets.
Jenfi’s software course of is totally on-line and in some circumstances, corporations have obtained financing in lower than 24 hours, although it usually takes just a few days. That is one other profit over conventional working capital loans or non-public fairness financing, which may take months to finish, making it tough for corporations to reply shortly to income progress alternatives. For instance, an e-commerce firm may have fast working capital to buy extra stock if it instantly will get a whole lot of demand for a sure product.
A few of Jenfi’s Sequence A can even be used to develop extra integrations for its proprietary threat evaluation engine, which analyzes how effectively corporations use their progress spending. Presently, it could faucet into data from financial institution accounts; software program like Xero or Quickbooks; fee gateways together with Stripe and Braintree; e-commerce platforms like Shopify, Shopee and Lazada; and Fb Adverts and Google Adverts.
As a substitute of mounted installment compensation plans, Jenfi provides corporations extra versatile goal compensation plans and expenses them a flat payment primarily based on the quantity of financing they obtained, their month-to-month gross sales and what number of months it would take to pay again the mortgage. Jenfi continues analyzing the information sources supplied by corporations, so it could inform if a consumer probably wants extra capital or an adjustment to their compensation phrases.
Finally, Jenfi’s plan to maneuver past financing and in addition present instruments to assist companies. “We see ourselves as companions in our portfolio corporations’ progress,” mentioned Liu.
Since Jenfi faucets into a mixture of knowledge sources—together with financial institution accounts, accounting software program and digital promoting platforms, it could use that very same data to determine alternatives. A part of Jenfi’s Sequence A funding will probably be used to develop automated analytics. For instance, the platform would have the ability to determine an promoting alternative with excessive ROI on Google Adverts and notify the corporate, asking in the event that they need to apply for extra capital to finance the marketing campaign.