SAN FRANCISCO–(BUSINESS WIRE)–Jul 21, 2021–
Inviting the world to ‘ Meet Visa,‘ the worldwide funds know-how firm right now unveiled the preliminary section of its model evolution spotlighting the varied capabilities of its community and dedication to enabling world financial inclusion. Aligned carefully with the corporate’s enterprise technique, this section contains the debut of a dynamic world advertising and marketing marketing campaign and a preview of a modernized search for Visa’s iconic model.
This press launch options multimedia. View the complete launch right here: https://www.businesswire.com/news/home/20210721005260/en/
There may be energy in these 4 letters, acknowledged by virtually everybody, and standing for belief, safety, acceptance and inclusion. As a part of a multi-year evolution of its iconic model, Visa is sharing an preliminary glimpse into its developed visible model identification, launching in late 2021, which options refreshed colours for digital influence and a brand new model image designed to precise the aim behind the model. (Graphic: Enterprise Wire)
Greater than 60 years in the past, when Visa was based, few might think about a world past money and checks. Visa’s founding imaginative and prescient to introduce a safer, dependable and handy forex in digital kind started with a easy query: what if cash grew to become absolutely digital? At this time, Visa continues to anticipate the way forward for digital commerce, offering entry by its safe world community working for everybody, in every single place.
“Folks assume they ‘know’ Visa. Customers and companies belief the ability of these 4 letters and see it once they open their pockets, pay a vendor, stroll right into a retailer or try on-line. What they don’t see is how these 4 letters function essentially the most dynamic community of individuals, partnerships and merchandise,” mentioned Lynne Biggar, Govt Vice President and World Chief Advertising and marketing Officer, Visa. “We’re on a mission to make sure that Visa is seen as greater than a bank card firm and understood as a trusted community that drives commerce ahead.”
Whereas Visa continues to form the bodily and digital credit score or debit card transaction, it additionally more and more sits on the middle of enabling cash motion. An organization constructed on entry to financial inclusion, the Visa community connects 3.6 billion credentials, over 70 million service provider places, tens of 1000’s of companions and powers greater than $11 trillion in complete quantity yearly. During the last 5 years alone, Visa has invested $9 billion in know-how to form the way forward for commerce, delivering a differentiated set of merchandise, providers and advantages. 1 Visa’s community helps allow a gig-worker with the flexibleness to receives a commission in actual time, facilitates individual to individual funds that may ship and obtain cash between billions of playing cards and accounts worldwide, and huge company funds to be made extra effortlessly throughout borders, as just some examples.
Illustrating the scope of Visa’s capabilities, preliminary components of Visa’s model evolution embrace:
‘Meet Visa’ movies highlight the ability of the community. Developed by Visa’s world artistic company of document, award-winning Wieden+Kennedy, Visa is unveiling a brief movie directed by Malik Hassan Sayeed that invitations the world to ‘Meet Visa,’ a community working for everybody. Complementing this introductory movie is a sequence of shorter digital movies and pictures that showcase the breadth of the Visa community working to supply entry and advancing commerce for actual folks in actual locations around the globe. Dropped at life by among the finest and most various artistic expertise together with Sayeed, Visa additionally labored with photographer Camilla Falquez and Argentinian directing crew Pantera & Co. – Brian Kazez, Pato Martinez and Francisco Canton – to vividly seize moments reminiscent of:
New Visa model identification symbolizes change. Visa has lengthy stood for belief, safety, acceptance and inclusion. These core values, along with the objective of enabling entry for everybody to take part within the world economic system, will likely be expressed by a modernized, dynamic visible model identification, in-built partnership with main world model design agency Mucho. The ‘Meet Visa’ marketing campaign shares an preliminary glimpse into the developed visible model identification launching later this yr, that includes refreshed colours for digital influence, a customized font created for optimum digital experiences and an up to date model image designed to precise the aim behind the group.
Over the course of 2021, Visa’s new model identification will turn into seen in all 200+ international locations and territories Visa operates in, slicing throughout the corporate’s major enterprise technique encompassing:
- Shopper funds, specializing in increasing entry and shifting the $17 trillion spent in money and checks globally to digital funds.
- New cost flows together with cross-border person-to-person funds and a spread of value-added providers that assist companies of all sizes navigate right now’s panorama; determine new development alternatives; and preserve our mission of constructing Visa essentially the most safe, resilient and dependable community.
- A range of choices and options by burgeoning partnerships with fintechs and established manufacturers, relationships with governments around the globe and modern know-how constructed for the longer term.
“We’re capturing the daring ambition of Visa with this model evolution as a strategy to categorical what we stand for and what we attempt for,” continued Biggar. “With the world reopening and with cash more and more shifting in new methods, there’s no higher time to showcase the work we do and the influence a purpose-driven model with Visa’s scale can need to allow people, companies and economies to thrive.”
For extra data on “Meet Visa,” go to https://usa.visa.com/our-purpose/leading-by-example.html.
About Visa Inc.
Visa is the world’s chief in digital funds. Our mission is to attach the world by essentially the most modern, dependable and safe cost community – enabling people, companies and economies to thrive. Our superior world processing community, VisaNet, gives safe and dependable funds around the globe, and is able to dealing with greater than 65,000 transaction messages a second. The corporate’s relentless give attention to innovation is a catalyst for the fast development of related commerce on any system. Because the world strikes from analogue to digital, Visa is making use of our model, merchandise, folks, community and scale to reshape the way forward for commerce. For extra data go to usa.visa.com/about-visa.html, usa.visa.com/visa-everywhere/blog.html and @VisaNews.
1 Visa Monetary Evaluation 2020
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CONTACT: Visa Inc.
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: BANKING NETWORKS OTHER RETAIL PROFESSIONAL SERVICES DATA MANAGEMENT TECHNOLOGY RETAIL OTHER PROFESSIONAL SERVICES MARKETING ADVERTISING COMMUNICATIONS FINANCE
SOURCE: Visa Inc.
Copyright Enterprise Wire 2021.
PUB: 07/21/2021 06:59 AM/DISC: 07/21/2021 06:59 AM
Copyright Enterprise Wire 2021.