The ‘People of Bharat Petroleum’ marketing campaign narrates the tales of seven sportspersons who will signify the nation in Tokyo Olympics.
BPCL launched their marketing campaign with a musical video on social media, wishing Indian sportspersons for Tokyo Olympics 2020. Different parts of ‘Jeet Ka Padak’ marketing campaign will embrace Olympic trivia quiz, movies on archery and hockey, inspiring tales of gamers on social media platforms and on-ground actions together with ‘selfie’ cubicles at BPCL’s gas stations. The corporate has deliberate for conventional BTL campaigns, social media campaigns, built-in campaigns, in addition to, reaching out to workers via in home communication mediums.
“Since, Olympic Video games are watched by an extremely broad vary of individuals. Not simply males, or sports activities followers, however mainly everybody. The sense of nationality that the Olympics fosters is what turns the Video games to a worldwide phenomenon. Subsequently, BPCL has lined up a sequence of campaigns to take the model to individuals throughout Olympics beneath the title ‘Jeet Ka Padak’, mentioned Abbas Akhtar, chief normal supervisor, PR and model, Bharat Petroleum.
Watch the advert under: