Lumberjack Area will get a makeover. | All media offered by HSU
In April, the Humboldt State College Athletics Division unveiled its new sports activities emblem: a inexperienced and gold “H” with an axe in its middle. The brand new emblem was the fruits of a four-year course of that started after pupil athletes and alumni complained that the outdated “flying J” emblem was complicated and customarily awful.
In an effort to create a beautiful, extra streamlined emblem, HSU spent $17,000 to rent Osaki Creative Group – a graphic design firm that’s developed logos for quite a few skilled sports activities groups, together with the San Francisco 49ers, the New York Jets, the Miami Dolphins and the Tampa Bay Buccaneers. The corporate has additionally designed logos for fellow CSUs San Diego State and Sacramento State.
“There was overwhelming suggestions that the coed athletes and alumni wished a brand new emblem relatively than a modified or up to date emblem,” HSU spokesperson Grant Scott-Goforth instructed the Outpost. “Most by no means even realized that the ‘flying J’ was an axe. The brand was exhausting to breed and ‘Jacks’ was usually complicated. There was a need to create a bolder, simplified emblem that mirrored the character and energy of HSU Intercollegiate Athletics and Leisure Sports activities in addition to the delight of the broader College. Utilizing the H tied the athletics emblem extra straight with the broader College.”
With a brand new emblem secured, the athletics division additionally took the chance to coincide its rebranding with some dear repairs wanted in Lumberjack Area. HSU officers instructed the Outpost that the Lumberjack enviornment hardwood required three sanding remedies to repair the in depth harm attributable to years of heavy use, together with chipping, depressions within the maple planks from rolling wheels and a cracked varnish. The hardwood planks have been additionally reportedly sagging or “cupping” within the middle because of age and moisture.
Based on a bid proposal accredited by the CSU System, the repairs price HSU $75,000. That value included the whole refinishing of the hardwood, together with HSU’s new athletics emblem neatly adorned at middle court docket.
However 4 years later, with the brand new emblem freshly sealed in place, HSU finds itself at a significant crossroads that might trigger the athletic division’s rebranding course of to start out another time. Final November, HSU President Tom Jackson Jr. announced that the California State College System was nudging the college to start the method of changing into the state’s third polytechnic. With Gov. Gavin Newsom’s recent $433 million proposal to finalize that course of, it appears more and more doubtless that the college as a complete will endure a significant rebranding — one that features a full title change which will or might not embrace the phrase Humboldt.
In March, HSU held a digital discussion board asking neighborhood members for title ideas if HSU have been to rebrand itself as a polytechnic. The Times-Standard reported that members usually agreed: Humboldt must be included in any imagined new title. Nonetheless, HSU spokesperson Grant Scott-Goforth was unable to verify that Humboldt would stick.
“At this level, I don’t assume there’s a solution to that,” he stated. “I don’t assume it’s 100%. Everybody concerned realizes that’s an vital half to the college’s identification.”
If the college have been to drop Humboldt from its title, the athletics division would discover itself in an ungainly place. Its model new emblem, featured on its newly refinished basketball hardwood, consists of a large H, an H that might now not have any connection to the college’s title.
“If that was the case, that definitely can be unlucky,” Scott-Goforth stated. “The athletic rebranding course of was already effectively underway earlier than the polytechnic course of got here to steam. However I feel it’s fairly secure to say that Humboldt stays within the title.”
But when Humboldt goes, Scott-Goforth stated one other rebranding can be doable.
“We’re uncertain,” he stated. “It might depend upon what doable title change was adopted, amongst different components. It’s doable the brand might keep the identical or comparable, and it’s doable it might want re-thinking.”