LONDON — The NFL desires to develop its worldwide collection by holding regular-season video games in Germany, launching a course of Wednesday to establish a accomplice metropolis.
Germany boasts a robust NFL fan base and is among the world’s largest economies, making the nation a sexy accomplice.
The NFL has staged 28 regular-season video games in London since 2007 and can play two extra in October at Tottenham Hotspur Stadium. German followers typically journey to London to attend video games, the league stated.
“We’re very excited in regards to the improvement of our German fan base, and the time is correct to establish a accomplice who can execute a recreation at NFL requirements as a part of our worldwide development technique,” Brett Gosper, the NFL’s head of UK and Europe, stated in a press release.
The NFL has employed London-based The Sports activities Consultancy to help, together with working with cities to develop their proposals.
“This course of is designed to discover potential native partnerships, stadium suitability and recreation logistics,” Gosper stated. “We want engaged and motivated host companions that span the general public sector, venue, sport, group and main occasion spheres and may help us ship a high-impact occasion and a long-term partnership. Figuring out a most well-liked host metropolis is a key step in bringing regular-season NFL video games to our tens of millions of German followers.”
Weekly tv viewership in Germany has grown by greater than 20% yearly since 2017, the league stated.
“Germany is a number one market outdoors North America for NFL Store gross sales, fantasy soccer participation and gross sales of the Madden NFL online game,” the league stated in its assertion.
The NFL staged 5 preseason video games in Germany between 1990 and 1994, and had knowledgeable workforce presence in Germany between 1991 and 2007 with the Berlin Thunder, Cologne Centurions, Frankfurt Galaxy, Hamburg Sea Devils and Rhein Fireplace enjoying at varied occasions within the former World League/NFL Europe/NFL Europa.
NFL regular-season video games have additionally been performed in Mexico and Canada.