- NITA president considered one of nation’s prime 100 TV healthcare content material producers
- Launching ROKU Marketing campaign June 3
Worcester, MA and PALM DESERT, CA, June 02, 2021 (GLOBE NEWSWIRE) — Vystar® Company’s (OTCQB: VYST) RxAir® division has joined forces with a robust new ally, Nothing in the Air (NITA), to market and distribute the RxAir ultraviolet gentle (UV-C) air air purifier product line. NITA expands Vystar’s community of licensed distributors and can focus totally on advertising and marketing on-line and by way of tv in choose markets.
Roland Perez, turned President of NITA particularly to market RxAir merchandise after studying about them by way of interviews with Bryan Stone, MD, for the PBS channel American Health Journal. Dr. Stone is the Chairman of Medication Emeritus at Desert Regional Medical Heart in Palm Springs, Calif., and the Medical Director at a number of DaVita Dialysis Facilities. Dr. Stone has change into a world spokesperson on RxAir after doing in depth medical analysis on epidemiology, airborne pathogens, and air purification in an effort to maintain his sufferers wholesome.
Mr. Perez is the proprietor of Windsor Broadcast Productions, and a protracted working tv producer presently syndicating 28 exhibits, programming and content material on public tv to greater than 100 million public tv viewers weekly. He has received greater than 100 nationwide and worldwide awards for broadcast and manufacturing excellence in the midst of his 32-year profession.
“I used to be intrigued by my conversations with Dr. Stone in regards to the RxAir and the truth that this FDA-cleared UV-C gentle air air purifier had been confirmed in EPA licensed lab assessments to destroy a myriad of dangerous airborne pathogens – with out chemical substances or any vital ongoing effort by the buyer,” Perez said. “I’ve interviewed greater than 7700 docs and produced tons of of movies to coach on varied well being situations, preventive measures and coverings, and I used to be drawn to this unimaginable alternative to simply enhance well being with RxAir. Our NITA workforce is combining on-line advertising and marketing and gross sales with the ability of storytelling to coach about RxAir– a easy preventative measure that may assist scale back sickness and struggling to assist customers take pleasure in more healthy lives.”
Dr. Stone famous, “Individuals pay a lot consideration to the meals they eat and drinks they drink, however often don’t take note of the 23,000 breaths they take every day. Air is invisible in order that they don’t take into consideration the profound and far-reaching results it may well have on lengthy – and short-term well being, comparable to complications, fatigue, respiratory points, irritation of the eyes, nostril, throat and pores and skin, in addition to infections and most cancers. The EPA’s Science Advisory Board (SAB) has constantly ranked indoor air air pollution among the many prime 5 environmental dangers to public well being. RxAir is a vital instrument in enhancing indoor air high quality (IAQ).”
On June 3rd, NITA will roll out its first RxAir promoting marketing campaign on ROKU, TV commercials throughout PBS healthcare programming, in addition to a web based marketing campaign with RxAir buyer testimonials and interviews with Dr. Stone. Tons of of video segments will showcase RxAir’s talents to harness the ability of UV-C gentle to enhance air high quality by:
- destroying a myriad of airborne viruses and micro organism, together with a number of coronaviruses that trigger COVID, SARS and the frequent chilly; H1N1; MRSA; pneumonia; strep; tuberculosis; measles; and influenza;
- inactivating molds, fungi and different pathogens;
- neutralizing odors and unstable natural compounds (VOCs), comparable to these emitted from manufacturing processes, carpets, paints, cleansing provides, coatings, solvents, chemical substances, animals and cooking.
The preliminary ROKU marketing campaign will goal the Los Angeles County California space, then develop to YouTube and Apple and different geographic markets. All visitors shall be pushed to the brand new NITA website the place guests can be taught extra about RxAir and place orders.
Dr. Stone famous, “Many college districts are addressing indoor air high quality with the usage of RxAir, with nice outcomes, as famous of their testimonials. NITA affords ideally suited channels to introduce RxAir to fight IAQ points confronted by a broader viewers, comparable to authorities businesses, church buildings, healthcare services, gyms and industrial entities.”
How RxAir Works
The RxAir UV-C gentle air air purifier is uniquely efficient as a result of its patented “kill chamber” forces the air to spiral in shut proximity across the three 10-inch UV-C tubes for an prolonged time period, guaranteeing the correct 254 nm wavelength dosage for max microbicidal and neutralization exercise.
For extra data on RxAir, go to www.NothingInTheAir.com, or www.RxAir.com. For service questions contact info@Rxair.com or 508-791-9114.
Observe us on social media:
Twitter: @VystarCompany @RxAir
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About Vystar Company:
Primarily based in Worcester, Mass., Vystar® Corp. (OTCQB: VYST) is almost all proprietor of Rotmans Furnishings and Flooring and environmentally pleasant applied sciences and merchandise to enhance lives, together with RxAir® UV gentle air purification merchandise that destroy dangerous airborne viruses and pathogens, Vytex® Pure Rubber Latex (NRL), and Fluid Power Options. Vytex is a multi-patented, all-natural, uncooked materials that comprises considerably decreased ranges of the proteins present in pure rubber latex for a stronger, extra sturdy, but environmentally protected, “inexperienced” and totally biodegradable product that can be utilized in a broad vary of client and medical merchandise. For extra data, go to www.vystarcorp.com.
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