SAN FRANCISCO, June 2, 2021 /PRNewswire/ — SALESFORCE CONNECTIONS — Salesforce, [NYSE: CRM], the worldwide chief in CRM, at present introduced that Movado Group, the enduring world watch firm, is utilizing Salesforce to create quick, simple and customized purchasing experiences for purchasers across the globe — in-store and on-line.
When the pandemic hit, Movado Group — like so many different corporations — needed to cope with main challenges and rely much more on their digital investments. Movado Group has been leveraging Salesforce to create a unified world ecommerce infrastructure that may help the entire manufacturers of their portfolio, together with the digitally-native MVMT model. This drove the necessity for a know-how platform that might help its instant scalability wants and long-term buyer relationship objectives.
Accelerating Digital Transformation
Movado Group turned to Salesforce to satisfy these challenges and in the end improve the pace, scale and world operations of its enterprise. By increasing its technique to double down on digital, Movado Group was in a position to speed up gross sales on its flagship Movado.com ecommerce web site which delivered over 250 % progress within the first quarter of this 12 months in comparison with the identical interval final 12 months. Plus, Movado Group discovered itself constructing even stronger relationships and loyalty throughout its manufacturers. With Salesforce, Movado Group now has a 360-degree view of every buyer, and the pace, scale and consistency wanted to ship customized purchasing experiences from anyplace, globally.
- Commerce Cloud: After Movado Group transitioned MVMT.com from its earlier platform to Commerce Cloud, it noticed a 20 % improve in web page masses and a larger potential to innovate. Moreover, with Order Administration, Movado Group has been in a position to lengthen its commerce, service and success capabilities to clients around the globe, delivering a extra customized purchasing expertise with native currencies, tax calculations, 35 world languages, customized product suggestions and promotions help.
- Service Cloud: Movado Group’s world buyer help brokers will likely be leveraging Service Cloud to speed up and enhance the customer support expertise throughout all manufacturers. Order Administration is embedded proper inside Service Cloud in order that when a buyer contacts help, every agent has an entire view of that buyer’s historical past, together with contact data, previous orders, and extra. Brokers may even place a buyer order proper from Service Cloud, saving brokers and clients effort and time.
- Advertising Cloud and Google Analytics 360: Utilizing Advertising Cloud, Movado Group tapped Journey Builder, Viewers Builder, Social Studio and different options to achieve cross-brand insights to raised perceive completely different buyers throughout all manufacturers, enhancing its general digital technique. Advertising Cloud’s integration with Google Analytics 360 lets Movado Group mix advertising and marketing and analytics data in a single platform to unify reporting, enhance marketing campaign efficiency, and optimize analytics. By making a single supply of reality for every shopper’s knowledge, Movado Group was in a position to simply section buyers based mostly on their behaviors, together with previous purchases, shopping and cart abandonment.
“At Movado, we try to be consumer-first in all that we do,” mentioned Behzad Soltani, Business President and Chief Expertise Officer, Movado Group. “Salesforce has accelerated our digital transformation and allows us to just do that. We’re in a position to ship a frictionless expertise at a worldwide scale — by way of the whole buyer lifecycle from acquisition to buy and loyalty.”
“Omnichannel success means extra than simply providing quite a lot of purchasing channels on your model,” mentioned Lidiane Jones, EVP & GM, Salesforce Commerce Cloud. “It is about creating seamless and customized experiences on every of these channels, from the second of product discovery to when that product arrives within the buyer’s fingers and in each touchpoint in between. With Salesforce, Movado Group is assembly their clients the place they’re by delivering a customized purchasing expertise that transforms particular person transactions into lengthy lasting relationships.”
About Movado Group
Movado Group, Inc. designs, sources, and distributes MOVADO®, MVMT®, OLIVIA BURTON®, EBEL®, CONCORD®, COACH®, TOMMY HILFIGER®, HUGO BOSS®, LACOSTE®, and SCUDERIA FERRARI® watches worldwide, and operates Movado Firm Shops in america and Canada.
Salesforce, the worldwide CRM chief, empowers corporations of each measurement and business to digitally remodel and create a 360° view of their clients. For extra details about Salesforce (NYSE: CRM), go to: www.salesforce.com.
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