Lindex Summer time Assortment proven reside and nearly. Picture: Screenshot from bmb.sr/lindex
Lindex has turned to new digital reside procuring expertise to launch its summer time kinds, taking prospects on a tour of Scandinavian seashores. Viewers of the Swedish language Lindex Summer Collection event watched fashions showcase the Swedish style model’s newest kinds at simulated seaside areas, beginning conversations with an viewers that would chat on-line with them.
The Scandinavian swimwear model, ranked Top150 in RXUK Top500 research, used Bambuser expertise for the occasion, streamed from inexperienced display screen studio Digital Star Studios and nearly inserting fashions at areas together with Tylösand and Gotland. The expertise helps the rending of high-end 3D photorealistic graphics in 3D creation platform Unreal Engine.
Bambuser says the reside present had a 55% add-to-cart click on price – that means that 55 objects have been added to on-line procuring carts for each 100 viewers participating. That’s greater than the retailer’s 21% common. The replay has additionally had excessive ranges of views within the 48 hours following the livestream.
“Stay Video Purchasing is a really highly effective software for Lindex, and in an extremely quick time, it’s grow to be a related approach for our model to have interaction and work together with our prospects,” says Susanna Antonini, PR and influencer advertising and marketing supervisor at Lindex.
“For our summer time assortment, we needed to present consumers a completely new expertise, and we see from the present’s efficiency that any such premium manufacturing drives next-level impression.”
Sophie Abrahamsson, chief business officer at Bambuser, says: “Over the previous 12 months, the recognition of Stay Video Purchasing with retailers and consumers signifies that these interactive, shoppertainment experiences are right here to remain. Now that we’ve confirmed the format’s energy to drive client behaviour, we wish to push the bounds of the expertise, make it much more immersive and assist retailers transcend the established order of ecommerce. For each model and retailer, this present is a robust demonstration of what they’ll obtain, and it’s my hope they’ll see it and immediately envision the worlds they’ll create on their very own web sites.”
Lindex sells inexpensive style in classes together with womenswear and childrenswear on-line and thru 460 retailers in 19 markets. It’s owned by Stockmann plc.