NEW YORK (AP) — The WNBA signed a multiyear cope with Google on Monday to be the presenting associate for the league’s playoffs, a part of the expertise large’s efforts to assist champion ladies’s sports activities.
Twenty-five WNBA video games will likely be televised on ABC and ESPN in celebration of the league’s twenty fifth season, with Google because the presenting sponsor.
Google is the most recent enterprise to affix the league as a “WNBA Changemaker,” a program that Commissioner Cathy Engelbert began final 12 months.
Changemakers are supposed to offer direct assist to the WNBA in its ongoing enterprise transformation throughout advertising and marketing, branding and participant and fan expertise. AT&T, Deloitte U.S. and Nike have been the primary three firms to affix this system.
“Once we launched our WNBA Changemakers platform at first of 2020, we issued a name to like-minded firms to affix us in elevating ladies’s sports activities, and Google has answered that decision,” Engelbert mentioned. “We’re extremely grateful to Google for changing into the most recent WNBA Changemaker and for his or her platform of useful merchandise for everybody. Google’s assist will likely be instrumental in driving our enterprise transformation ahead and demonstrates a dedication to the values we each stand for – together with constructing sustainable fairness.”
Google additionally will likely be an affiliate associate for the All-Star Sport and the inaugural WNBA Commissioner’s Cup.
“It’s essential to us that our product experiences are equitable for all genders and we need to be sure that our media spend is equitable, too, bringing extra ladies’s content material to tv,” Google Chief Advertising and marketing Officer Lorraine Twohill mentioned. “With the WNBA and ESPN, we may help guarantee ladies athletes get the popularity and media time they deserve, in order that the world can see their unbelievable skills.”
Different highlights of the deal embody Google changing into the Official Tendencies and Fan Insights associate of the WNBA, in addition to an official advertising and marketing associate and expertise associate of the league. Google additionally has an settlement with ESPN to current a weekly montage of the very best ladies’s sports activities highlights every week on “SportsCenter” starting in Might.
“ESPN has led the business in its long-standing dedication to ladies’s sports activities throughout our programming and platforms, together with as a founding telecaster of WNBA video games and occasions 25 years in the past and serving followers for over a decade by way of espnW,” mentioned Jimmy Pitaro, chairman of ESPN & Sports activities Content material. “This new collaboration with the league and Google additional extends our mission and dedication to elevating ladies’s sports activities, including to the greater than 16,000 hours of stay sports activities programming we produce annually.”
The WNBA’s twenty fifth season suggestions off on Might 14.