The account was received following a multi-agency pitch and will probably be dealt with out of the company’s Bangalore workplace.
AdLift, the worldwide digital advertising company has been appointed because the digital companion for Titan group. As a part of the mandate, AdLift will deal with the Search Engine Optimization (search engine optimisation) and Content material Advertising and marketing for Titan Watches, Titan Eye Plus and Fastrack Eyewear manufacturers. The account was received following a multi-agency pitch and will probably be dealt with out of the company’s Bangalore workplace.
Preserving the observe document of delivering award-winning campaigns, the company will work on strengthening the presence of all of the above-mentioned manufacturers amongst Titan’s new TGs in addition to current ones with participating content material and improved search outcomes.
Titan started in 1984 as a three way partnership between the Tata Group and the Tamil Nadu Industrial Improvement Company. The corporate started with Titan watches and later expanded into different manufacturers for various goal audiences. The watch manufacturers embody Fastrack, Sonata, Raga, Octane and Xylys. Tanishq and Mia are jewelry manufacturers from the corporate whereas Titan Eye Plus is an eyewear model.
Shalini Gupta, head of promoting, Eyewear @Titan Firm Restricted, mentioned, “Over the past one 12 months, AdLift helped us obtain an amazing 107% Y/Y improve in search engine optimisation visitors and we look ahead to some breakthrough work from them to lift our natural development in 2021.”
Commenting on the account win, Prashant Puri, co-founder & CEO, AdLift mentioned, “I’ll sound clichéd saying that Titan is a Timeless model however that’s precisely what it’s! Titan is an organization that has been constructed with sheer grit, ardour, and willpower to turn out to be a market chief by ruling the hearts of Indian customers. For us at AdLift, it’s not solely humbling to be related to model Titan, however it’s also really a matter of pleasure to be given the chance to take it to new heights and provides it the dimensions and recognition it really deserves.”
“We glance to AdLift in serving to us improve our advertising efficiency with their experience and enthusiasm for award-winning work.” Ayushman Chiranewala, Head of E-commerce and Omni @ Titan Firm Restricted added.
“We’re excited that Titan has appointed us to handle their Search & Content material Advertising and marketing digital duties. With our built-in strategy and capabilities of delivering end-to-end options and techniques we’re assured that we can create a powerful reference to our customers each on-line & offline. As we transfer ahead, we will probably be wanting ahead to creating their digital presence stronger.” Commented Neha Pandey, Enterprise Head, AdLift.